Competitive intelligence

Name: Competitive intelligence
Creator: VendorCensus

Competitive intelligence is the collection and interpretation of information about competitors to support business decisions. Explore source-backed vendor observations and reviewed disclosure changes.

Reviewed coverage sample · source reviews 2026-09-10 to 2026-10-15 (UTC)

Real public-source records, manually reviewed. This is a dated snapshot, not a continuous live feed or a representative market survey.

Explore reviewed vendor signals

Latest source review 2026-10-15. Source-version changes are not confirmed purchases or switches.

VendorCategoryReviewed withinChange type

3 reviewed source changes match. Review-window cutoff: 2026-10-15. The window filters review dates; it does not assert the change occurred in that window.

Disclosure addition · ElevenLabsAI services and evaluation · Intercom

Not listed in the version effective 2025-04-09; included in the compared version effective 2026-06-25.

Reviewed 2026-10-15 · Exact edit and adoption dates unknown.

Earlier source ↗ · Later source ↗Default US-hosted service subprocessors

Disclosure addition · AblyData infrastructure · Intercom

Not listed in the version effective 2025-04-09; included in the compared version effective 2026-06-25.

Reviewed 2026-10-15 · Exact edit and adoption dates unknown.

Earlier source ↗ · Later source ↗Default US-hosted service subprocessors

Disclosure addition · CartesiaAI services and evaluation · Intercom

Not listed in the version effective 2025-04-09; included in the compared version effective 2026-06-25.

Reviewed 2026-10-15 · Exact edit and adoption dates unknown.

Earlier source ↗ · Later source ↗Default US-hosted service subprocessors

Current presence observations

78 current records for vendor/category filters. Review window and change-type filters above apply only to source changes.

Public-source observations. Observation dates are review dates, not adoption dates.
Company	Vendor / signal	Industry / scope	Observed (UTC)	Evidence
Figmafigma.com	GreenhousePresence observed	Design softwarePublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Stripestripe.com	GreenhousePresence observed	Financial technologyPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Airbnbairbnb.com	GreenhousePresence observed	TravelPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Cloudflarecloudflare.com	GreenhousePresence observed	Cloud infrastructurePublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Datadogdatadoghq.com	GreenhousePresence observed	Developer toolsPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Notionnotion.com	AshbyPresence observed	Productivity softwarePublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Linearlinear.app	AshbyPresence observed	Developer toolsPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Rampramp.com	AshbyPresence observed	Financial technologyPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
OpenAIopenai.com	AshbyPresence observed	Artificial intelligencePublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Spotifyspotify.com	LeverPresence observed	Media and entertainmentPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Palantirpalantir.com	LeverPresence observed	Enterprise softwarePublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Boschbosch.com	SmartRecruitersPresence observed	ManufacturingPublic recruiting board	2026-09-10	Public job board Evidence notes A public job-board endpoint returned active postings for this company.
Intercomintercom.com	AWSPresence observed	Customer service softwareDefault US-hosted service: hosting, storage and processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Source effective date: 2026-06-25. Confirmed adoption date: Not established.
Intercomintercom.com	OpenAIPresence observed	Customer service softwareDefault US-hosted service: AI processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Source effective date: 2026-06-25. Confirmed adoption date: Not established.
Intercomintercom.com	AnthropicPresence observed	Customer service softwareDefault US-hosted service: AI processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Source effective date: 2026-06-25. Confirmed adoption date: Not established.
Linearlinear.app	AWSPresence observed	Developer toolsCloud infrastructure	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Confirmed adoption date: Not established.
Linearlinear.app	OpenAIPresence observed	Developer toolsAI processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Confirmed adoption date: Not established.
Linearlinear.app	AnthropicPresence observed	Developer toolsAI processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Confirmed adoption date: Not established.
Sentrysentry.io	AWSPresence observed	Developer toolsCloud infrastructure	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Confirmed adoption date: Not established.
Sentrysentry.io	OpenAIPresence observed	Developer toolsAI processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Confirmed adoption date: Not established.
Sentrysentry.io	AnthropicPresence observed	Developer toolsAI processing	2026-10-15First observed: 2026-09-10	Subprocessor disclosure Evidence notes The published subprocessor list names this provider for the stated processing purpose. Source publication: Not stated. Confirmed adoption date: Not established.
Netflixnetflix.com	AWSPresence observed	Media and entertainmentCompute, storage and production infrastructure	2026-10-15First observed: 2026-09-10	Customer story Evidence notes AWS publishes a customer story describing Netflix infrastructure and production workloads. Source publication: Not stated. Confirmed adoption date: Not established.
Notionnotion.com	AWSPresence observed	Productivity softwareService hosting	2026-10-15First observed: 2026-09-10	Security documentation Evidence notes Notion’s security documentation identifies AWS as its hosting provider. Source publication: Not stated. Confirmed adoption date: Not established.
Siemenssiemens.com318,000 employees, per sourceGermany, per source	ServiceNowPresence observed	ManufacturingOperational technology service management	2026-09-10	Customer story Evidence notes ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.
AstraZenecaastrazeneca.com90,000 employees, per sourceUnited Kingdom, per source	ServiceNowPresence observed	Healthcare and life sciencesEnterprise service workflows	2026-09-10	Customer story Evidence notes ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.
Vodafonevodafone.com98,000+ employees, per sourceUnited Kingdom, per source	ServiceNowPresence observed	TelecommunicationsCustomer Service Management	2026-09-10	Customer story Evidence notes ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.
Deloittedeloitte.com460,000 employees, per sourceUnited States, per source	ServiceNowPresence observed	Professional servicesInternal IT and employee service workflows	2026-09-10	Customer story Evidence notes ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.
NASCARnascar.com2,000+ employees, per sourceUnited States, per source	ServiceNowPresence observed	Media and entertainmentIT Service Management and employee workflows	2026-09-10	Customer story Evidence notes ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.
Linearlinear.app	HubSpotPresence observed	Developer toolsCustomer relationship management	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	OutreachPresence observed	Developer toolsSales	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	GongPresence observed	Developer toolsSales	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	Common RoomPresence observed	Developer toolsSales	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	ClayPresence observed	Developer toolsMarketing	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	IntercomPresence observed	Developer toolsCustomer support	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	PylonPresence observed	Developer toolsCustomer support	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	LoopsPresence observed	Developer toolsMarketing	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	turbopufferPresence observed	Developer toolsSearch	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	BraintrustPresence observed	Developer toolsArtificial intelligence	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	CoherePresence observed	Developer toolsArtificial intelligence	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Linearlinear.app	Fireworks AIPresence observed	Developer toolsArtificial intelligence	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Intercomintercom.com	TwilioPresence observed	Customer service softwareSMS and phone functionality	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Intercomintercom.com	MailgunPresence observed	Customer service softwareEmail delivery	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Intercomintercom.com	ElevenLabsPresence observed	Customer service softwareText-to-speech AI processing	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Intercomintercom.com	CartesiaPresence observed	Customer service softwareText-to-speech AI processing	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Intercomintercom.com	AblyPresence observed	Customer service softwareReal-time message delivery	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Intercomintercom.com	SnowflakePresence observed	Customer service softwareData warehouse and processing	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Sentrysentry.io	IntercomPresence observed	Developer toolsCustomer support and messaging	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Sentrysentry.io	SendGridPresence observed	Developer toolsEmail delivery	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Sentrysentry.io	MailgunPresence observed	Developer toolsEmail delivery	2026-09-10	Subprocessor disclosure Evidence notes The company’s published subprocessor disclosure names this provider for the stated purpose.
Virtual Tax Solutionsvirtual-tax.comUnited States, per source	QuickBooksPresence observed	Accounting servicesQuickBooks Online Accountant for the firm’s own books	2026-09-12	Customer story Evidence notes Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.
Virtual Tax Solutionsvirtual-tax.comUnited States, per source	ProConnect TaxPresence observed	Accounting servicesTax preparation	2026-09-12	Customer story Evidence notes Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.
Virtual Tax Solutionsvirtual-tax.comUnited States, per source	KarbonPresence observed	Accounting servicesPractice management	2026-09-12	Customer story Evidence notes Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.
Virtual Tax Solutionsvirtual-tax.comUnited States, per source	Microsoft SharePointPresence observed	Accounting servicesDocument management	2026-09-12	Customer story Evidence notes Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.
Virtual Tax Solutionsvirtual-tax.comUnited States, per source	VXTPresence observed	Accounting servicesTelephone service	2026-09-12	Customer story Evidence notes Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.
Dark Horse CPAsdarkhorse.cpaUnited States, per source	QuickBooksPresence observed	Accounting servicesQuickBooks Online for client advisory services	2026-09-12	Customer story Evidence notes Intuit’s published interview identifies this tool in the firm’s stack. Page 16; individual clients are not named or counted.
Dark Horse CPAsdarkhorse.cpaUnited States, per source	ProConnect TaxPresence observed	Accounting servicesTax preparation	2026-09-12	Customer story Evidence notes Intuit’s published interview identifies this tool in the firm’s stack. Page 16; individual clients are not named or counted.
Dark Horse CPAsdarkhorse.cpaUnited States, per source	KarbonPresence observed	Accounting servicesAccounting practice stack; specific deployment scope not stated	2026-09-12	Customer story Evidence notes Intuit’s published interview identifies this tool in the firm’s stack. Page 16; individual clients are not named or counted.
InTune Outsourcingintune.myMalaysia, per source	QuickBooksPresence observed	Accounting servicesQuickBooks Online for accounting practice and client work	2026-09-12	Customer story Evidence notes Intuit’s story describes a 2016 move to QuickBooks Online and later use of Advanced. Clients are not separately counted.
Siemenssiemens.com	SalesforcePresence observed	ManufacturingSales Cloud and customer-facing sales processes	2026-09-12	Customer story Evidence notes Salesforce’s customer story describes Sales Cloud and lead-nurturing workflows. This does not establish replacement of ServiceNow.
Spotifyspotify.com	SalesforcePresence observed	Media and entertainmentSpotify Advertising: advertiser data and sales pipeline	2026-09-12	Customer story Evidence notes Salesforce’s story describes Sales Cloud Einstein, CRM Analytics, and advertiser relationship workflows.
Schneider Electricse.com	SalesforcePresence observed	ManufacturingGlobal sales team CRM	2026-09-12	Customer story Evidence notes Microsoft’s story dated 2024-10-15 describes Copilot for Sales integrated with Salesforce CRM. It does not establish Dynamics 365 CRM usage.
Casio UK and Irelandcasio.co.uk	HubSpotPresence observed	ManufacturingUK and Ireland sales and marketing CRM	2026-09-12	Customer story Evidence notes HubSpot’s customer story identifies CRM, Sales Hub, and Marketing Hub for the UK and Ireland business; not the entire Casio group.
Avison Youngavisonyoung.com	HubSpotPresence observed	Real estateGlobal customer relationship management	2026-09-12	Customer story Evidence notes HubSpot’s story describes a shared CRM across the business. Its employee figures are not used because the page’s summary and narrative scopes differ.
Cascade Energycascadeenergy.com	PipedrivePresence observed	Energy servicesCustomer, sales, and operational data	2026-09-12	Customer story Evidence notes Pipedrive’s customer story identifies its CRM as a source of customer and operational data.
Rocheroche.com	SAPPresence observed	Healthcare and life sciencesExisting SAP site systems and SAP Analytics Cloud for maintenance monitoring	2026-09-15	Customer story Evidence notes SAP’s 2023-08-07 story describes existing SAP use. Planned Asset Performance Management migration is not counted as a completed deployment.
BSH Hausgerätebsh-group.com	SAPPresence observed	ManufacturingSAP S/4HANA, Business Warehouse, and Analytics Cloud	2026-09-15	Customer story Evidence notes SAP’s 2026-01-05 story identifies systems already running. Future cloud migration and a Datasphere pilot are distinct from those deployments.
Johnson & Johnsonjnj.com	CortellisPresence observed	Healthcare and life sciencesEmployee access offered to Cortellis Competitive Intelligence	2026-09-15	Vendor access documentation Evidence notes Clarivate’s public access page offers Johnson & Johnson employees access. This is an access relationship, not a seat count or evidence of individual use.
Raycastraycast.com40 employees, per source · Undated careers-page statement reviewed 2026-09-15 · Headcount source ↗	StripePresence observed	Productivity softwarePayment processing	2026-09-15	Security documentation Evidence notes Raycast’s privacy policy identifies Stripe as its payment processor. This does not establish its entire financial stack.
Rampramp.com700+ employees, per source · Historical size reported for January 2024	AshbyPresence observed	Financial technologyAshby All-in-One recruiting; historical story	2026-09-15	Customer story Evidence notes Ashby’s story describes growth from 500 to 700 employees between August 2023 and January 2024. The headcount is historical, not current.
MaxLinearmaxlinear.com1,000–9,999 employees, per source · 2025-03-11 customer story · Headcount source ↗United States, per source	Microsoft Dynamics 365Presence observed	ManufacturingDynamics 365 Sales and Customer Service	2026-09-20	Customer story Evidence notes The March 2025 Microsoft story names Sales and Customer Service alongside ERP applications. It does not establish a new September 2026 purchase.
MaxLinearmaxlinear.com1,000–9,999 employees, per source · 2025-03-11 customer story · Headcount source ↗United States, per source	Microsoft Dynamics 365Presence observed	ManufacturingDynamics 365 Finance and Supply Chain Management	2026-09-20	Customer story Evidence notes The March 2025 story reports migration from AX 2012. Historical AX use is excluded from the presence sample.
Kurt J. Lesker Companylesker.com500+ employees, per source · 2024-10-11 customer story · Headcount source ↗	Microsoft Dynamics 365Presence observed	ManufacturingDynamics 365 Sales	2026-09-20	Customer story Evidence notes The October 2024 story reports Sales as part of the first migration phase. It is company-level evidence, not a license or contract count.
Kurt J. Lesker Companylesker.com500+ employees, per source · 2024-10-11 customer story · Headcount source ↗	Microsoft Dynamics 365Presence observed	ManufacturingDynamics 365 Finance, Supply Chain Management, and Project Operations	2026-09-20	Customer story Evidence notes The October 2024 story describes completed migration from AX to these applications. Exact migration date is not inferred.
G&J Pepsigjpepsi.comUnited States, per source	Microsoft Dynamics 365Presence observed	Food and beverageDynamics 365 Sales and Field Service	2026-09-20	Customer story Evidence notes Microsoft’s August 2024 story describes the independent franchise bottler’s deployment beginning in 2021. This is not a claim about all PepsiCo businesses.
National Retail Solutions (IDT subsidiary)nrsplus.com	Zoho CRMPresence observed	Retail technologyZoho CRM at NRS	2026-09-20	Customer story Evidence notes Zoho describes NRS moving from Salesforce to Zoho CRM. The undated narrative does not support a last-12-month switch. Reported user seats are not employee counts.
Blue Star Limitedbluestarindia.com	Zoho CRMPresence observed	ManufacturingZoho CRM customer testimonial	2026-09-20	Customer story Evidence notes Zoho’s customer page names Blue Star Limited and attributes a CRM workflow testimonial to its CIO. No deployment-wide scope, adoption date, or current contract is inferred.
Airbnbairbnb.com	AWSPresence observed	Travel and hospitalityAWS infrastructure; Kubernetes on EC2	2026-10-15First observed: 2026-10-15	Customer story Evidence notes AWS describes Airbnb running Kubernetes on EC2 and using IAM roles. This is newly added evidence in our directory, not a newly signed contract. Source publication: Not stated. Confirmed adoption date: Not established.
Slackslack.com	AWSPresence observed	Collaboration softwareSlack AI search and summarization on SageMaker	2026-10-15First observed: 2026-10-15	Customer story Evidence notes An AWS post co-authored with Slack describes SageMaker JumpStart powering Slack AI search and summaries. Publication predates our observation; no first-use date is confirmed. Source publication: 2024-04-18. Confirmed adoption date: Not established.

A practical competitive intelligence process

Define the decision and the company or market in scope. Collect relevant sources, preserve dates, compare like-for-like evidence, and separate observations from explanations. Deliver a brief that names the decision owner and the next question to resolve.

Close the cycle by checking what happened after the decision. A program should improve the quality of decisions, not merely the volume of alerts.

Competitive intelligence examples

The explorer includes a reviewed comparison of two Intercom disclosure versions. It identifies additions to a particular published subprocessor scope. The source pair supports a disclosure-change observation; it does not reveal an exact purchase date, model usage volume, or a competitive switch.

Why competitive intelligence matters

A dated observation gives teams a shared starting point for investigation. Product teams can identify questions about positioning; sales teams can prepare more relevant discovery; analysts can challenge a market narrative with evidence.

Best practice is to preserve contradictory evidence, distinguish first observation from adoption, and state the covered population before interpreting a count.

Explore related research

What the evidence can tell you

A public job board supports an ATS observation. A subprocessor disclosure identifies a provider that may process data for particular services. A vendor customer story describes a published relationship. These sources have different scopes and are labeled separately.

Counts cover the records on these pages, not the whole market. No observation in our covered sources does not mean a company does not use a vendor. Source recency and unresolved conflicts affect confidence; observations do not establish spend, renewal timing, or customer churn.

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