Better questions.
More useful intelligence.
Field notes on interpreting vendor signals, preserving evidence, and understanding the limits of public data.
Adoption is not the same as displacement.
A new vendor appears in a company’s public footprint. What has actually changed?
4 min readTwo dates. One more honest dataset.
Why event time and observation time should travel together in vendor-change research.
4 min readThe signal inside a subprocessor list.
A public vendor disclosure can reveal a relationship that a website technology scan will never see.
4 min readReading an ATS change without overcalling it.
Career sites provide an observable window into recruiting infrastructure. The company behind the page still needs careful attention.
3 min read