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Technographic segmentation: build a sourced company segment

Combine observed providers, industry, and source-reported company size. Inspect matching evidence and export a reusable segment definition.

Reviewed coverage sample · source reviews to (UTC)

Real public-source records, manually reviewed. This is a dated snapshot, not a continuous live feed or a representative market survey.

Build a segment from observed evidence

Match technology criteria across each company’s records. An observation is not a guarantee of current use.

31 matching companies

69 source records across the matched companies. No selected provider means all covered providers; unknown size is excluded from numeric bands.

All evidence for matched companies. Observation dates are review dates, not adoption dates.
CompanyVendor / signalIndustry / scopeObserved (UTC)Evidence
Figmafigma.comGreenhousePresence observedDesign softwarePublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Stripestripe.comGreenhousePresence observedFinancial technologyPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Airbnbairbnb.comGreenhousePresence observedTravelPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Cloudflarecloudflare.comGreenhousePresence observedCloud infrastructurePublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Datadogdatadoghq.comGreenhousePresence observedDeveloper toolsPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Notionnotion.comAshbyPresence observedProductivity softwarePublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Notionnotion.comAWSPresence observedProductivity softwareService hostingSecurity documentation
Evidence notes

Notion’s security documentation identifies AWS as its hosting provider.

Linearlinear.appAshbyPresence observedDeveloper toolsPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Linearlinear.appAWSPresence observedDeveloper toolsCloud infrastructureSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Linearlinear.appOpenAIPresence observedDeveloper toolsAI processingSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Linearlinear.appAnthropicPresence observedDeveloper toolsAI processingSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Linearlinear.appHubSpotPresence observedDeveloper toolsCustomer relationship managementSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appOutreachPresence observedDeveloper toolsSalesSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appGongPresence observedDeveloper toolsSalesSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appCommon RoomPresence observedDeveloper toolsSalesSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appClayPresence observedDeveloper toolsMarketingSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appIntercomPresence observedDeveloper toolsCustomer supportSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appPylonPresence observedDeveloper toolsCustomer supportSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appLoopsPresence observedDeveloper toolsMarketingSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appturbopufferPresence observedDeveloper toolsSearchSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appBraintrustPresence observedDeveloper toolsArtificial intelligenceSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appCoherePresence observedDeveloper toolsArtificial intelligenceSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Linearlinear.appFireworks AIPresence observedDeveloper toolsArtificial intelligenceSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Rampramp.comAshbyPresence observedFinancial technologyPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Rampramp.com700+ employees, per source · Historical size reported for January 2024AshbyPresence observedFinancial technologyAshby All-in-One recruiting; historical storyCustomer story
Evidence notes

Ashby’s story describes growth from 500 to 700 employees between August 2023 and January 2024. The headcount is historical, not current.

OpenAIopenai.comAshbyPresence observedArtificial intelligencePublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Spotifyspotify.comLeverPresence observedMedia and entertainmentPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Spotifyspotify.comSalesforcePresence observedMedia and entertainmentSpotify Advertising: advertiser data and sales pipelineCustomer story
Evidence notes

Salesforce’s story describes Sales Cloud Einstein, CRM Analytics, and advertiser relationship workflows.

Palantirpalantir.comLeverPresence observedEnterprise softwarePublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Boschbosch.comSmartRecruitersPresence observedManufacturingPublic recruiting boardPublic job board
Evidence notes

A public job-board endpoint returned active postings for this company.

Intercomintercom.comAWSPresence observedCustomer service softwareCloud infrastructureSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Intercomintercom.comOpenAIPresence observedCustomer service softwareAI processingSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Intercomintercom.comAnthropicPresence observedCustomer service softwareAI processingSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Intercomintercom.comTwilioPresence observedCustomer service softwareSMS and phone functionalitySubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Intercomintercom.comMailgunPresence observedCustomer service softwareEmail deliverySubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Intercomintercom.comElevenLabsPresence observedCustomer service softwareText-to-speech AI processingSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Intercomintercom.comCartesiaPresence observedCustomer service softwareText-to-speech AI processingSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Intercomintercom.comAblyPresence observedCustomer service softwareReal-time message deliverySubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Intercomintercom.comSnowflakePresence observedCustomer service softwareData warehouse and processingSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Sentrysentry.ioAWSPresence observedDeveloper toolsCloud infrastructureSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Sentrysentry.ioOpenAIPresence observedDeveloper toolsAI processingSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Sentrysentry.ioAnthropicPresence observedDeveloper toolsAI processingSubprocessor disclosure
Evidence notes

The published subprocessor list names this provider for the stated processing purpose.

Sentrysentry.ioIntercomPresence observedDeveloper toolsCustomer support and messagingSubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Sentrysentry.ioSendGridPresence observedDeveloper toolsEmail deliverySubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Sentrysentry.ioMailgunPresence observedDeveloper toolsEmail deliverySubprocessor disclosure
Evidence notes

The company’s published subprocessor disclosure names this provider for the stated purpose.

Netflixnetflix.comAWSPresence observedMedia and entertainmentCompute, storage and production infrastructureCustomer story
Evidence notes

AWS publishes a customer story describing Netflix infrastructure and production workloads.

Siemenssiemens.com318,000 employees, per sourceGermany, per sourceServiceNowPresence observedManufacturingOperational technology service managementCustomer story
Evidence notes

ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.

Siemenssiemens.comSalesforcePresence observedManufacturingSales Cloud and customer-facing sales processesCustomer story
Evidence notes

Salesforce’s customer story describes Sales Cloud and lead-nurturing workflows. This does not establish replacement of ServiceNow.

AstraZenecaastrazeneca.com90,000 employees, per sourceUnited Kingdom, per sourceServiceNowPresence observedHealthcare and life sciencesEnterprise service workflowsCustomer story
Evidence notes

ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.

Vodafonevodafone.com98,000+ employees, per sourceUnited Kingdom, per sourceServiceNowPresence observedTelecommunicationsCustomer Service ManagementCustomer story
Evidence notes

ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.

Deloittedeloitte.com460,000 employees, per sourceUnited States, per sourceServiceNowPresence observedProfessional servicesInternal IT and employee service workflowsCustomer story
Evidence notes

ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.

NASCARnascar.com2,000+ employees, per sourceUnited States, per sourceServiceNowPresence observedMedia and entertainmentIT Service Management and employee workflowsCustomer story
Evidence notes

ServiceNow’s published customer story describes this relationship. Location and employee count are as stated in the story.

Virtual Tax Solutionsvirtual-tax.comUnited States, per sourceQuickBooksPresence observedAccounting servicesQuickBooks Online Accountant for the firm’s own booksCustomer story
Evidence notes

Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.

Virtual Tax Solutionsvirtual-tax.comUnited States, per sourceProConnect TaxPresence observedAccounting servicesTax preparationCustomer story
Evidence notes

Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.

Virtual Tax Solutionsvirtual-tax.comUnited States, per sourceKarbonPresence observedAccounting servicesPractice managementCustomer story
Evidence notes

Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.

Virtual Tax Solutionsvirtual-tax.comUnited States, per sourceMicrosoft SharePointPresence observedAccounting servicesDocument managementCustomer story
Evidence notes

Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.

Virtual Tax Solutionsvirtual-tax.comUnited States, per sourceVXTPresence observedAccounting servicesTelephone serviceCustomer story
Evidence notes

Intuit’s published interview names this tool in the firm’s stack. Page 14; historical testimony, not a verified current contract.

Dark Horse CPAsdarkhorse.cpaUnited States, per sourceQuickBooksPresence observedAccounting servicesQuickBooks Online for client advisory servicesCustomer story
Evidence notes

Intuit’s published interview identifies this tool in the firm’s stack. Page 16; individual clients are not named or counted.

Dark Horse CPAsdarkhorse.cpaUnited States, per sourceProConnect TaxPresence observedAccounting servicesTax preparationCustomer story
Evidence notes

Intuit’s published interview identifies this tool in the firm’s stack. Page 16; individual clients are not named or counted.

Dark Horse CPAsdarkhorse.cpaUnited States, per sourceKarbonPresence observedAccounting servicesAccounting practice stack; specific deployment scope not statedCustomer story
Evidence notes

Intuit’s published interview identifies this tool in the firm’s stack. Page 16; individual clients are not named or counted.

InTune Outsourcingintune.myMalaysia, per sourceQuickBooksPresence observedAccounting servicesQuickBooks Online for accounting practice and client workCustomer story
Evidence notes

Intuit’s story describes a 2016 move to QuickBooks Online and later use of Advanced. Clients are not separately counted.

Schneider Electricse.comSalesforcePresence observedManufacturingGlobal sales team CRMCustomer story
Evidence notes

Microsoft’s story dated 2024-10-15 describes Copilot for Sales integrated with Salesforce CRM. It does not establish Dynamics 365 CRM usage.

Casio UK and Irelandcasio.co.ukHubSpotPresence observedManufacturingUK and Ireland sales and marketing CRMCustomer story
Evidence notes

HubSpot’s customer story identifies CRM, Sales Hub, and Marketing Hub for the UK and Ireland business; not the entire Casio group.

Avison Youngavisonyoung.comHubSpotPresence observedReal estateGlobal customer relationship managementCustomer story
Evidence notes

HubSpot’s story describes a shared CRM across the business. Its employee figures are not used because the page’s summary and narrative scopes differ.

Cascade Energycascadeenergy.comPipedrivePresence observedEnergy servicesCustomer, sales, and operational dataCustomer story
Evidence notes

Pipedrive’s customer story identifies its CRM as a source of customer and operational data.

Rocheroche.comSAPPresence observedHealthcare and life sciencesExisting SAP site systems and SAP Analytics Cloud for maintenance monitoringCustomer story
Evidence notes

SAP’s 2023-08-07 story describes existing SAP use. Planned Asset Performance Management migration is not counted as a completed deployment.

BSH Hausgerätebsh-group.comSAPPresence observedManufacturingSAP S/4HANA, Business Warehouse, and Analytics CloudCustomer story
Evidence notes

SAP’s 2026-01-05 story identifies systems already running. Future cloud migration and a Datasphere pilot are distinct from those deployments.

Johnson & Johnsonjnj.comCortellisPresence observedHealthcare and life sciencesEmployee access offered to Cortellis Competitive IntelligenceVendor access documentation
Evidence notes

Clarivate’s public access page offers Johnson & Johnson employees access. This is an access relationship, not a seat count or evidence of individual use.

Raycastraycast.com40 employees, per source · Undated careers-page statement reviewed 2026-09-15 · Headcount source ↗StripePresence observedProductivity softwarePayment processingSecurity documentation
Evidence notes

Raycast’s privacy policy identifies Stripe as its payment processor. This does not establish its entire financial stack.

Check a single company in the domain lookup, or inspect the meaning of firmographic fields before applying a size filter.

What is technographic segmentation?

Technographic segmentation groups organizations by technology relationships. In this tool, a company qualifies when the reviewed sources name the selected providers. AND requires every provider at the same company; OR requires at least one.

The match happens across all records for a company, not within a single source row. That allows separate disclosures to support a multi-provider segment while keeping their different dates and scopes visible.

Firmographic segmentation and targeting

Firmographic segmentation groups companies by organizational characteristics such as industry or employee count. Combining firmographic and technology criteria can produce a more specific research population.

Industry labels here are editorial. Employee counts are source-reported and can be historical. Unknown, ambiguous, or conflicting values are excluded from numeric bands and available as a separate selection. A lower bound such as 100+ cannot prove that a company is under 200.

Examples and export semantics

Select ServiceNow and Salesforce with AND to inspect company-level overlap, then filter Manufacturing to narrow the context. Use OR to compare the combined covered population. These are evidence queries, not claims that every source describes the same deployment.

Export saves the criteria, evaluation status, covered count when available, and source-review range. A dropped-provider condition remains unevaluable without a comparable historical panel; it never turns missing history into a zero-company answer.

Explore related research

What the evidence can tell you

A public job board supports an ATS observation. A subprocessor disclosure identifies a provider that may process data for particular services. A vendor customer story describes a published relationship. These sources have different scopes and are labeled separately.

Counts cover the records on these pages, not the whole market. No observation in our covered sources does not mean a company does not use a vendor. Source recency and unresolved conflicts affect confidence; observations do not establish spend, renewal timing, or customer churn.

Read our methodology · Understand coverage

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