Who uses CRM? Companies and source-backed vendor evidence
Explore companies using CRM systems, filter customer evidence, and compare observed coverage across Salesforce, HubSpot, Dynamics, Zoho, and Pipedrive.
Reviewed coverage sample · source reviews to (UTC)
Real public-source records, manually reviewed. This is a dated snapshot, not a continuous live feed or a representative market survey.
7 companies
In covered sources. Not a total customer count.
7 matching
Distinct companies after filters.
Movement unavailable
Presence evidence does not establish adoption, removal, or renewal.
Changes in the last 90 days
History unavailable. This window runs from 2026-06-17 to 2026-09-15. Our reviewed baseline begins 2026-09-10. Additions, removals, switches, and net change cannot yet be calculated. This does not mean there were zero changes.
Explore CRM company evidence
Customer-story publication periods may be older than their review dates.
Observed CRM coverage by provider
Denominator: 7 distinct companies matching company, industry, and size filters. Overlapping observations can make shares total more than 100%. This is not total CRM market share.
Salesforce3 companies · 42.9% of covered sample
HubSpot3 companies · 42.9% of covered sample
Microsoft Dynamics 365No observation in our covered sources
Zoho CRMNo observation in our covered sources
Pipedrive1 companies · 14.3% of covered sample
7 source records · Industry labels are editorial. Employee counts remain “Not stated” unless clearly attributable to this entity.
Public-source observations. Observation dates are review dates, not adoption dates.
Company
Vendor / signal
Industry / scope
Observed (UTC)
Evidence
Avison Youngavisonyoung.com
HubSpotPresence observed
Real estateGlobal customer relationship management
Salesforce’s story describes Sales Cloud Einstein, CRM Analytics, and advertiser relationship workflows.
Who uses CRM systems?
Sales and customer-facing teams use CRM systems to organize relationships, opportunities, and service information. This directory includes manufacturer sales operations, advertising, property services, developer tools, and energy services.
The company and scope columns matter: the Casio story covers its UK and Ireland business, while the Spotify story concerns advertising. A business-unit observation is not an assertion about every affiliate.
CRM software market share vs covered-source share
The chart divides distinct companies with a provider observation by all distinct companies in the filtered CRM sample. Provider filters change the displayed evidence, while the chart denominator stays tied to the company, industry, and size filters.
Vendor-selected case studies and our small disclosure sample are not a representative market panel. Providers with no reviewed observations remain explicitly unobserved. Their absence is not zero market share.
Compare systems with source scope intact
Compare Salesforce and HubSpot to inspect the companies covered on each side. The ServiceNow comparison covers broader workflows and keeps those observations separate from this CRM-only directory.
No observation in our covered sources does not mean a company does not use a CRM. No comparable historical baseline is available for recent wins, losses, or switches.
A public job board supports an ATS observation. A subprocessor disclosure identifies a provider that may process data for particular services. A vendor customer story describes a published relationship. These sources have different scopes and are labeled separately.
Counts cover the records on these pages, not the whole market. No observation in our covered sources does not mean a company does not use a vendor. Source recency and unresolved conflicts affect confidence; observations do not establish spend, renewal timing, or customer churn.